Articles

Discover how to turn customer insights into actionable solutions. Our top tips help you effectively respond to opportunities, drive value, and create impactful business results.

Reevaluating the role of traditional digital product strategy by adopting a holistic approach: Digital Experience Strategy

In challenging economic times when significant focus goes on cost reduction, it can be a good time to optimise your existing products in ways that will drive increased customer choice.

Delivering exceptional customer experiences begins with prioritising your most valuable asset: your people. Ensuring they are engaged with your vision and involved in driving change is crucial to keeping your business moving forward.

Business leaders all know they need a plan. They need to decide where to focus effort, they need to develop a budget and they need to provide direction to their organisation. And as with the budgeting cycle, this planning process tends to take place annually with quarterly updates. This all sounding familiar? 

Explore how to anticipate and mitigate unintended consequences in design through scenario planning, comprehensive user testing, and stakeholder collaboration.

Explore how to enhance your organisation's customer centricity with the Customer Centricity Maturity Model from Harvard Business School.

Learn how you can shift your CX effort from incremental improvements to having strategic impact across the organisation.

Business leaders must look beyond day-to-day operations and identify the megatrends likely to reshape their industries.

Once integral to conceptual design, Interaction Design risks being consumed by the broader User Experience (UX) movement, losing its focus on design analysis and mechanics in favour of aesthetics.

Multiple product companies are making claims that virtual audiences powered by large language models can provide deep insight on complex human behaviour - to the degree you can bet the house and your professional reputation on it. But can you? We don’t think so.

Unlocking the power of research insights through a robust customer experience strategy

Unpacking B2B Design: Navigating complexity & crafting Intuitive B2B user experiences.

Purple Shirt, with its expertise in agritech, has gained valuable insights into delivering user experiences (UX) that make a difference in the agritech sector.

As a consultancy whose expertise is CX, UX and digital strategy, we’re passionate about both UX and CX.

Outsourcing UX design services has a number of advantages, especially for start-ups, B2B and small businesses without design expertise in-house. Let’s take a look at them…

In an imminent recession, businesses should focus on product/service development that meets customer needs to optimise revenue. Recognising what drives customer choice is key to effective development.

Tools for entrepreneurial leaders to drive A business model innovation strategy.

How to translate business growth and diversification opportunities into real products and services that customers will buy.

To avoid spending money on unprofitable ideas, companies should validate product ideas before investing. Focusing on product/market fit can lead to greater ROI.

We’re thrilled to share that we’re now taking expressions of interest for Purple Shirt’s next mentoring intake, starting in early December.

As part of Purple Shirt's commitment to seeing New Zealand's UX community thrive we have confirmed sponsorship of UXNZ for the second year in a row.

So you have some great product ideas that you want to get some customer feedback on. You want to go out and talk to your target customers to make sure your product ideas are going to resonate with them and to ensure that these customers will want to buy your new product when you take it to market.

Register your interest in becoming part of Purple Shirt's mentoring program.

Learn how Jobs To Be Done can help you better understand your customer's causal drivers of choice.

We’re delighted to announce that we recently welcomed Chris Green as our Head of CX and Innovation to our growing team and we wanted to share the news as we’re pretty excited about it.

Lean Startup is the best practice methodology for ensuring you ‘don’t bet the house in an unproven idea’. But how do you do it and ensure the incremental value you’re creating will ultimately drive customer choice?

Off the back of an amazing response to our first webinar “The power of immersive research” we’ve kicked off a series of interviews with some of the great people in our network. Over the coming months, we’ll be sharing their stories and providing insight into the world of user experience, product, and design.

In our latest blog Kimberley Edgell, Purple Shirt's Practice Lead discusses how we've put the meaning back into professional development.

In September Blake Lough, our Director of Experience hosted a discussion on the power of immersive research. In this article, we summarise our approaches to immersive research and discuss the importance of simulating real-world experiences to give context to the research and get real-world feedback.

See how Auckland consultancy Purple Shirt, is using Askable to streamline and improve recruitment for customer research.

In this article, we discuss how UX methodologies and a product mindset can be leveraged to inform product strategy and roadmaps that will ultimately lead to a more robust assessment and selection process.

A quick recap of our 2019 and what's coming up in 2020. Wishing our team, clients, family and friends a safe and happy New Year.

It's important to tailor your research format to your research objectives. We've unpacked the benefits of focus groups and when & how to run them.

It is critical to get the underlying interactive framework of your digital experiences right to ensure that the experience you invest in remains relevant over time.

We're observing an increased interest in Information Architecture (I.A.) with a number of clients asking us to perform strategic reviews, so we took an in-depth look at what this means for today's organisations.

Content from our first breakfast briefing where we shared the lessons and challenges faced while building and implementing Design Systems across complex product suites.

When Jucy asked us to help them assess the architectural design of their new Hobson St "flashpackers" we jumped at the opportunity to use virtual reality to bring on plan design concepts to life.

Following on from our first article we thought we’d test the waters with something a bit more academic, but which has significant practical applications – welcome to the world of user types.

Our first ever article – what we've been up to, and where we're headed.