An innovation strategy can often feel opaque and hard to deliver on, resulting in promising ideas which fail to generate results. The reality is that most innovations fail not because they don't work, but because customers don’t choose the new product or service over the competing alternatives.
At Purple Shirt, we leave the fluff behind. We know that innovation is a business process which must be learned and mastered - a source of competitive advantage for generating predictable revenue growth.
Our innovation consultants have learned from the world's most innovative organisations, developing best practice that makes innovation science not magic. We help organisations develop an innovation strategy that maximises product/market fit, and follows a systematic, science-based approach. It ensures your organisation only creates new products and services that customers genuinely want. This is how businesses can remove luck from the equation, and avoid 'betting the house' on unproven ideas.
We help you uncover why customers do (or don't) choose your products, and identify significant growth opportunities.
We help you establish an internal function that builds innovation capability, identifies opportunities and delivers results.
We help you innovate quickly and cheaply by making small investments focused on customer-driven learning and value creation.
What used to work before for product and service development isn't working anymore. There are now better ways to develop products and services that customers will choose over the competing alternatives.
As proven innovation strategy consultants, we translate the latest academic thinking into a pragmatic best practice process. We build innovation capability in your organisation, coaching you on how to embed proven methods with the power to unlock predictable revenue growth, again and again.
We train and coach your senior managers and emerging 'innovation and product' leaders to develop the next products and services that your customers want. We start small and build innovation capability in a low-cost way that leverages your organisation's existing talent.
We identify the innovation opportunities that can deliver value for your business; either starting fresh and exploring what gaps exist; or interrogating an existing idea. We leverage ‘Jobs To Be Done’ methodology to uncover what causes your customers to make different purchase choices, and where opportunities exist to innovate and create new value.
Our rigorous ideation process looks different from your average ideas workshop. We facilitate a process that will unlock the creative potential within your organisation, producing truly breakthrough customer value propositions which address your biggest innovation opportunities.
We help you run rapid, low-cost experiments to validate if your idea will actually generate the ROI you hope for. This process leverages ‘Lean Startup' methodology - proven to reduce the risk of innovation both in fledgling businesses and mature enterprises.
Innovation is fundamentally a leadership issue so we train your leaders on the fundamentals of how to lead a reliable and repeatable innovation programme. This includes the governance structures and decision methods to ensure your leaders can maximise the performance of your innovation strategy and initiatives.
Leaders find our Innovation Pitfalls workshop insightful and informative
We’re bringing a new set of innovation tools that's been proven in Australia, and in organisations globally. Our fresh take challenges how you look at problems and questions accepted wisdom.
We’re quick to get under the skin of your problem, but we keep a healthy distance from sector specialisms to better break down entrenched beliefs - because customers don’t care about categories.
Armed with what’s driving customer behaviour, we’ll provide evidence-based insights for opportunities that can drive genuine business growth… and those that can’t.
