CX, UX, innovation and tech experts

Guaranteed leadership team support
from start to finish.

Most AI investment fails not because of poor execution, but because organisations don't know where they actually stand. Our Roadmap to Readiness changes that.

Learn more & download the whitepaper

Our work

View all case studies

University of Waikato

University of Waikato: Student Support Services, Service Model Design

Service Model Design

The University of Waikato partnered with Purple Shirt to develop a deep understanding of what students need from support services to be successful, and to define service delivery models the University could assess and operationalise.

Arvida

Supporting change through a clear view of the employee experience

Employee Experience

HR managers taking notes with agentic ai on computer

UK Client

Empowering HR leaders with an agentic AI for people analytics

Tech Consulting, Software Development

The Wellbeing Hub

Creating a stable, scalable platform to support student wellbeing for The Wellbeing Hub

Tech Consulting, Software Development

University of Waikato

University of Waikato: Student Support Services, Service Model Design

Service Model Design

Arvida

Supporting change through a clear view of the employee experience

Employee Experience

UK Client

Empowering HR leaders with an agentic AI for people analytics

Tech Consulting, Software Development

The Wellbeing Hub

Creating a stable, scalable platform to support student wellbeing for The Wellbeing Hub

Tech Consulting, Software Development

Purple Shirt Studio | From idea to scalable product.

Purple Shirt Studio combines great design, modern engineering and AI assisted delivery to move you forward faster. Perfect for start ups and SME's who are serious about technology solutions and digital products that last.

Learn more about Purple Shirt Studio

Latest articles

View all articles

You're doing Jobs wrong

Why most Jobs to Be Done research focuses on the wrong things, and how to uncover the real forces shaping customer choice

July 20, 2026

When a design problem is really a behaviour change opportunity

Most experience design briefs are really behaviour change briefs. The client asks for a better platform, a redesigned journey, or a new product, but what they actually need is for people to act differently: to start, to persist, to return, or to follow through.

June 28, 2026

Purple Shirt Mentoring Programme: expressions of interest are now open

Whether you're a recent graduate looking for your first role, an experienced practitioner considering your next move, or a leader wanting to strengthen your strategic thinking and influence, there are moments in every career where having someone in your corner can make all the difference. That's why we created the Purple Shirt Mentoring Programme.

June 29, 2026

Most AI investment fails for the same reason. Here's the diagnostic that fixes it.

Most leadership teams don't have a shortage of opinions about AI. They have a shortage of clarity about what to actually do with it.

June 18, 2026

“Working with the Purple Shirt team was an incredibly rewarding experience. We gained deep insights into not just what our clients want to achieve, but also what works for them, what doesn’t and the role they want Milford to play in helping them achieve their goals. Our thinking was challenged throughout the process, and as a result, we now have a robust client experience framework, cemented in client research, to not just guide all future client experience enhancements, but also to help us prioritise which enhancements to go after first.”

Nina Hassall

Senior Manager Client Experience

Milford Asset Management

View case study

Working with Steve and the team at Purple Shirt has been revolutionary for SchoolDocs. They have helped us recognise the potential of our product, providing insightful, client-focused evidence and data that has supported us to scale and transform. The quality of engagement with Steve and the Purple Shirt team has been exceptional. Their passion for customer experience has inspired us to be bold and ambitious about our business, fostering a renewed sense of purpose across our whole company.

Jane Gregg

CEO

SchoolDocs

View case study

Purple Shirt has been instrumental to the success of our next generation of airport operational and financial software. It feels like Purple Shirt have become part of the Veovo family.

Holger Pleiss

Solutions Manager

Gentrack

View case study

"Purple Shirt partnered with us on two generations of our inflight entertainment experience, which contributed to Air New Zealand winning two international awards. More than just a UX partner, they gave us the confidence to deliver a series of world firsts for the aviation industry."

Paul Harper, Product Manager, Air NZ

The Purple Shirt team not only helped us navigate through a critical period in our Zeno product development process, but they also worked with us to build out a thoughtful and consistent approach to design and user experience. This has given us the internal capability to carry forward across our organisation and has been tremendously valuable for Serko.

Charlie Nowaczek

Chief Operating Officer

Serko

View case study

"I just wanted to acknowledged Purple Shirt's amazing contribution to help Rail Freight team’s vision come to reality. Their expertise to deliver the UX and working collaboratively with the Team is outstanding."

Ley Ilo, Senior Project Manager, KiwiRail

This was Loadrite's first experience working with external user experience designers and it was a big call for the organisation to make. However, our engagement with Jonathan and Steve from Purple Shirt has been fantastic. Right from the start of the project, they collaborated with us to gain a deep understanding of our users' needs and together we have crafted a truly world-class product that our customers are thrilled to use.

Jason Anderson

Director of Product Management

Loadrite

View case study