Our work

Explore the real world applications of Purple Shirt’s UX, CX, design, strategy and innovation services.

Delve into some of our most transformative work. See how we’ve delivered lasting, measurable change for our clients through the Purple Shirt approach that’s tailored to their unique needs. Plus, discover the clients we’ve built enduring partnerships with who trust us to deliver real change for their investment.

Learn how Purple Shirt collaborated with Loadrite to design an easy-to-use digital scale interface for wheel loader operators. The new interface reduces waste and improves productivity.

Waka Kotahi NZ Transport Agency

Using HCD to connect people and places

Discover how Purple Shirt and Waka Kotahi used digital prototyping to inform decision-making and enhance pedestrian safety.

University of Canterbury

Digital strategy for the University of Canterbury

Learn how Purple Shirt used Human Centered Design techniques to form the University of Canterbury's digital vision.

Jobs To Be Done Research

Learn how Purple Shirt used the Jobs To Be Done methodology to develop Onwardly's disruption strategy.

Airport operational software

Learn how we supported Veovo in reimagining airport operations from the ground up.

Auckland Transport

Leading the design of Auckland Transport's mobile app that provides dynamic transport information to New Zealand's largest city.

Auckland Transport

AT - Tertiary Concessions

Using human centred design methods to redeisgn the tertiary concession application process for Auckland Transport and the University of Auckland.

Cloud-based solutions that help organisations manage their travel booking and expense programmes with ease and transparency.

Customer Research for FMCG innovation

See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.

University of Auckland

Student Hub Architectural Brief

Learn how Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.