At Purple Shirt, we recently connected with new starters across Aotearoa to understand what employee onboarding really feels like today. (Spoiler: we captured the standout insights in this white paper).
Most described it as… fine. The basics were there - desks were ready, logins worked, someone showed them around. But few talked about an experience that felt personal, energising, or truly memorable.
If onboarding is your first cultural moment, what would it take to make that moment not just functional – but exceptional? We went looking for the bright spots. And one organisation stood out.
Tax Traders & Taxi – named New Zealand’s Best Place to Work 2024 - have created an onboarding experience that is deeply human, emotionally intelligent and aligned with the culture they want to build. This approach has been shaped with real intentionality by co-founder Nicola, whose belief that onboarding is not just strategically important, but mission critical.
In this white paper, we share:
