SchoolDocs helps schools across Aotearoa meet the requirements of a complex New Zealand education environment. Educators can access and review a library of tailorable policies and procedures easily and quickly, saving time and reducing costs. It helps them focus on the important business of teaching and learning.
Through the clear need SchoolDocs fulfils, supporting educators with complex educational policy, it’s grown to the point where it now works with most schools across the motu.
Prompted by a need to modernise their technology base, and build technical and product management capability, SchoolDocs approached us to develop a product strategy addressing three main challenges:
To understand policy pain points for schools and opportunities for SchoolDocs we needed to hear directly from teachers and principals.
We interviewed educators in kura kaupapa Māori, public schools and private schools, to understand:
Workshops with the technology and content teams at SchoolDocs helped us understand their perspectives, challenges and perceptions of the opportunities.
A novel approach combining Jobs to be Done research (understanding the drivers of choice) and customer experience (CX) research uncovered clear opportunities for SchoolDocs to explore: growing their business whilst helping teachers and principals fulfil critical, but challenging policy tasks. Principals and teachers want:
This research gave us concrete insights into opportunities for SchoolDocs:
To visualise all the foundational building blocks SchoolDocs needed, the value SchoolDocs could add to current services, and the future-focused innovation opportunities ahead, we used the 3 horizons model. This communicated the gaps, challenges and exciting future SchoolDocs can aim for in a succinct, easy-to-understand way.
Working with Steve and the team at Purple Shirt has been revolutionary for SchoolDocs. They have helped us recognise the potential of our product, providing insightful, client-focused evidence and data that has supported us to scale and transform. The quality of engagement with Steve and the Purple Shirt team has been exceptional. Their passion for customer experience has inspired us to be bold and ambitious about our business, fostering a renewed sense of purpose across our whole company.
