For businesses looking to thrive in today's digital-first markets, partnering with a UX design and UX research agency like Purple Shirt is essential. We provide deep insights into user behaviours, needs, and motivations, enabling you to optimise your experiences and ensure that new experiences are future proofed. By enhancing the user experience, we not only help increase acquisition and retention but also ensure your business remains competitive and poised for growth in an ever-evolving market.
We are a UX agency known for crafting world-class user experiences that deliver real business benefits.
In today's digital-first world, customer expectations for digital experiences are forever changing. Stay ahead of your competitors and maintain relevance with our UX research and design services. With over a decade of expertise, we've honed our UX research and design techniques to deliver lasting high-value business benefits. At Purple Shirt, NZ's leading UX design consultancy, our approach is uniquely tailored to your needs.
Placing our specialists directly into your product team, backed by our consultancy expertise.
Offering UX research and design support on a project basis.
Subscription based on-demand design support from Senior UX Designers and Researchers.
Purple Shirt’s proven design methodology leverages human centred design methods following a structured approach ensuring design solutions meet the varied needs of your customers and your business.
I very much enjoyed working with the Purple Shirt team, they are a great group of people, and they ensured we were upskilling alongside the project with them. As our business has grown our client base has broadened and we want to ensure we can continue to deliver outstanding client experiences to all of our clients – the client experience framework provides the process for us to do this.
Working with Steve and the team at Purple Shirt has been revolutionary for SchoolDocs. They have helped us recognise the potential of our product, providing insightful, client-focused evidence and data that has supported us to scale and transform. The quality of engagement with Steve and the Purple Shirt team has been exceptional. Their passion for customer experience has inspired us to be bold and ambitious about our business, fostering a renewed sense of purpose across our whole company.
Purple Shirt has been instrumental to the success of our next generation of airport operational and financial software. It feels like Purple Shirt have become part of the Veovo family.
Purple Shirt partnered with us on two generations of our inflight entertainment experience, which contributed to Air New Zealand winning two international awards. More than just a UX partner, they gave us the confidence to deliver a series of world firsts for the aviation industry.
The Purple Shirt team not only helped us navigate through a critical period in our Zeno product development process, they worked with us to build out a thoughtful and consistent approach to design and user experience. This has given us the internal capability to carry forward across our organisation and has been tremendously valuable for Serko.
This was Loadrite’s first experience working with external user experience designers and it was a big call for the organisation to make. However, our engagement with Jonathan and Steve from Purple Shirt has been fantastic. Right from the start of the project, they collaborated with us to gain a deep understanding of our users’ needs and together we have crafted a truly world class product that our customers are thrilled to use.
Leading the design of Auckland Transport's mobile app that provides dynamic transport information to New Zealand's largest city.
Using human centred design methods to redeisgn the tertiary concession application process for Auckland Transport and the University of Auckland.
See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.
