Innovation

In challenging economic times when significant focus goes on cost reduction, it can be a good time to optimise your existing products in ways that will drive increased customer choice.

In an imminent recession, businesses should focus on product/service development that meets customer needs to optimise revenue. Recognising what drives customer choice is key to effective development.

Tools for entrepreneurial leaders to drive A business model innovation strategy.

How to translate business growth and diversification opportunities into real products and services that customers will buy.

To avoid spending money on unprofitable ideas, companies should validate product ideas before investing. Focusing on product/market fit can lead to greater ROI.

So you have some great product ideas that you want to get some customer feedback on. You want to go out and talk to your target customers to make sure your product ideas are going to resonate with them and to ensure that these customers will want to buy your new product when you take it to market.

Learn how Jobs To Be Done can help you better understand your customer's causal drivers of choice.

Lean Startup is the best practice methodology for ensuring you ‘don’t bet the house in an unproven idea’. But how do you do it and ensure the incremental value you’re creating will ultimately drive customer choice?